Buji

Benjamin Appleby

Founder & CEO, Buji

Benjamin Appleby is the founder and CEO of Buji. He started the company after seeing how many people were travelling abroad for hair transplants with very little protection if something went wrong — and became convinced that the standards and support around the surgery matter just as much as the surgery itself.

Ben is passionate about patient safety. His focus is on building a model where every Buji patient gets UK medical oversight, surgeon-led care, vetted clinics and a genuine outcomes guarantee — so going abroad becomes a properly managed medical pathway rather than a gamble.

He leads Buji’s mission to make world-class, honest and well-supported hair restoration something people can trust.

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